Paid Social
Server-Side Tracking & CAPI for Meta Ads: Fix Your Attribution Before You Scale
Use server-side tracking + CAPI to fix attribution: dedupe events, send hashed identifiers, and align reported purchases with backend data.
9 min read
[ SIGNAL — FIELD NOTES ]
The blog.
Field notes on Meta ads, cost-cap scaling, AI creative systems, and growth operations — from an operator with $100M+ managed across 60+ brands.
Paid Social
BFCM Meta Ads Playbook: How I Deployed $544K in 72 Hours
Meta ads BFCM system: October prep, simple campaigns, mapped budgets, and a 72-hour control plan for peak weekend spend.
9 min read
Paid Social
Facebook Ads Not Converting? 9 Reasons Your Account Is Bleeding Money
Fix the real reasons Facebook ads click but don't convert—tracking, signal, structure, creative, and page leaks wasting your ad spend.
18 min read
Paid Social
How to Scale Facebook Ads From $1K to $10K a Day Without Killing ROAS
Scale Facebook ads from $1K to $10K/day—fix tracking, protect ROAS, rotate creative, use cost caps, and measure at the account level.
8 min read
Paid Social
Meta Ads Account Audit Checklist: 27 Things I Check Before Touching a Dollar
27-point checklist to fix tracking, structure, creative, funnel, and budget before scaling Meta ad spend.
11 min read
Paid Social
Meta Ads Cost Cap Bidding: The Complete Scaling Guide (I Put $1M Through One Campaign)
How Meta cost caps work, when delivery stalls, and how to set a CPA target from real account economics. Includes campaign evidence and a free CPA calculator.
11 min read
Paid Social
Hiring a Facebook Ads Expert: 12 Questions That Expose Pretenders
Most Facebook Ads experts are pretenders; these 12 questions reveal operators who own creative, data, and results.
12 min read