
Paid Social
Hiring a Facebook Ads Expert: 12 Questions That Expose Pretenders
Most Facebook Ads experts are pretenders; these 12 questions reveal operators who own creative, data, and results.
12 min read
[ SIGNAL — FIELD NOTES ]
Field notes on Meta ads, cost-cap scaling, AI creative systems, and growth operations — from an operator with $100M+ managed across 60+ brands.