[ ARCHIVE — CASE FILES ]
See what I changed, why I changed it, and what happened next. Case studies and Ads Manager exports from accounts I’ve managed.
Total sales up 19.98%. Spend down 2.58%. Cheaper new customers and stronger ROAS in my first two months.
Six months. Almost $149K/month in Meta spend. Purchase CPA down $8.40. Still an active client.
$544K in Meta spend. 32.5M impressions. One US jewelry brand through BFCM. Prepared early. Operated all weekend.
Proof the stack works on my own money: ADEN'S LAB + MR. POWERZ.
[ VERIFIED — RAW ADS MANAGER EXPORTS ]
Everything below is an unretouched export from accounts I personally operated. No cropped CPAs, no 'projected' revenue, no agency math. Open any of them — zoom in, read the columns yourself.
PROOF 01
One account. One month. $814K put through in 99 million impressions — and it came back as $3.67M in tracked purchase value. 25,514 purchases at a $31.93 blended CPA. That's not a lucky spike. That's a system holding efficiency at eight hundred grand a month.
SPEND $814,769 · REVENUE $3,675,878 · ROAS 4.51 · PURCHASES 25,514 · CPA $31.93 · AUG 2025
PROOF 02
Most buyers can't keep a single campaign alive past $50K. I developed my own cost-caps scaling framework — bid logic, budget choreography, creative rotation — that let ONE campaign absorb over a million dollars across a few months without breaking. 135M impressions, 19M people reached, 3.90 ROAS, every KPI hit the entire run. That framework now ships with every account I touch.
SPEND $1,011,172 · REVENUE $3,943,622 · ROAS 3.90 · REACH 19,045,667 · ONE CAMPAIGN
PROOF 03
November. The most expensive auction weeks of the year. My client spent $239,701 — the account returned $1,982,588 in purchase value. An 8.27 blended ROAS with 15,426 purchases at $15.54 each. Read that CPA again. This is what it looks like when creative, structure, and tracking all fire at once.
SPEND $239,701 · REVENUE $1,982,588 · ROAS 8.27 · PURCHASES 15,426 · CPA $15.54 · NOV 2023
PROOF 04
Black Friday weekend. $544K spent Friday to Monday — 32.5M impressions, 10.8M people reached — with hour-by-hour kill-and-scale decisions through the most violent auction of the year. No frozen accounts. No panic spend. This weekend is where operators get separated from spectators.
BFCM breakdownSPEND $544,397 · WINDOW 72 HOURS · IMPRESSIONS 32.5M · REACH 10.8M · BFCM 2025
PROOF 05
One Sunday in September: $43K through 8 campaigns, $114,957 back, 824 purchases at a 2.66 blended ROAS. Velocity like this isn't set-and-forget — it's reading delivery signals in real time and knowing when to feed, when to cut, when to hold. I make those calls every day. That's the job.
SPEND/DAY $43,193 · REVENUE $114,957 · ROAS 2.66 · PURCHASES 824 · SEP 21 2025
Your account could be PROOF 06.