[ ARCHIVE — CASE FILES ]
Three narrative case files plus five raw Ads Manager exports below. The classified ones come up on the call. Real accounts, real numbers, written for operators who know what they're reading.
Scaled an AI SaaS 10x in monthly spend in 6 months while cutting CPA.
$544K spent in 72 hours across a brand portfolio. Zero panic.
Proof the stack works on my own money: ADEN'S LAB + MR. POWERZ.
[ VERIFIED — RAW ADS MANAGER EXPORTS ]
Everything below is an unretouched export from accounts I personally operated. No cropped CPAs, no 'projected' revenue, no agency math. Open any of them — zoom in, read the columns yourself.
PROOF 01
One account. One month. $814K put through in 99 million impressions — and it came back as $3.67M in tracked purchase value. 25,514 purchases at a $31.93 blended CPA. That's not a lucky spike. That's a system holding efficiency at eight hundred grand a month.
SPEND $814,769 · REVENUE $3,675,878 · ROAS 4.51 · PURCHASES 25,514 · CPA $31.93 · AUG 2025
PROOF 02
Most buyers can't keep a single campaign alive past $50K. I developed my own cost-caps scaling framework — bid logic, budget choreography, creative rotation — that let ONE campaign absorb over a million dollars across a few months without breaking. 135M impressions, 19M people reached, 3.90 ROAS, every KPI hit the entire run. That framework now ships with every account I touch.
SPEND $1,011,172 · REVENUE $3,943,622 · ROAS 3.90 · REACH 19,045,667 · ONE CAMPAIGN
PROOF 03
November. The most expensive auction weeks of the year. My client spent $239,701 — the account returned $1,982,588 in purchase value. An 8.27 blended ROAS with 15,426 purchases at $15.54 each. Read that CPA again. This is what it looks like when creative, structure, and tracking all fire at once.
SPEND $239,701 · REVENUE $1,982,588 · ROAS 8.27 · PURCHASES 15,426 · CPA $15.54 · NOV 2023
PROOF 04
Black Friday weekend. $544K spent Friday to Monday — 32.5M impressions, 10.8M people reached — with hour-by-hour kill-and-scale decisions through the most violent auction of the year. No frozen accounts. No panic spend. This weekend is where operators get separated from spectators.
BFCM breakdownSPEND $544,397 · WINDOW 72 HOURS · IMPRESSIONS 32.5M · REACH 10.8M · BFCM 2025
PROOF 05
One Sunday in September: $43K through 8 campaigns, $114,957 back, 824 purchases at a 2.66 blended ROAS. Velocity like this isn't set-and-forget — it's reading delivery signals in real time and knowing when to feed, when to cut, when to hold. I make those calls every day. That's the job.
SPEND/DAY $43,193 · REVENUE $114,957 · ROAS 2.66 · PURCHASES 824 · SEP 21 2025
Your account could be PROOF 06.