Paid Social
Replacing Your Agency? Test Your Next Meta Ads Operator
Before you replace your agency, use this practical Meta ads hiring test to assess account diagnosis, creative judgment and who actually owns the work.
4 min read
Paid Social
Landing Page A/B Tests: More Sales Can Mean Less Profit
Your landing page can win on conversion rate and lose on profit. Compare contribution per visitor with a worked A/B example before calling a winner.
4 min read
Paid Social
Meta Ads ROAS After Refunds: Are You Still Profitable?
Strong Meta ROAS can hide weak profit. Use a worked order-cohort example to account for refunds, returned inventory and costs before raising your budget.
4 min read
Paid Social
SaaS Meta Ads: Stop Buying Demos You Can’t Handle
More demo leads won’t fix a full calendar. Calculate a SaaS Meta ads budget around real sales capacity, booking rates, no-shows and follow-up.
4 min read
Paid Social
After a Meta Ads Audit: Prioritize Fixes by Revenue Impact and Implementation Risk
Turn a Meta audit into an implementation plan: evidence, expected impact, dependencies, owner and rollback. Sequence fixes and verify what changed.
4 min read
Paid Social
Meta Ads Creative Testing on a $15K Monthly Budget: Allocate Spend Around Decisions
Allocate a $15K Meta creative budget around conversion cost, delay and the decision at stake. Separate screening, validation and operating spend.
4 min read
Paid Social
Is Meta Retargeting Creating Sales or Claiming Them? An Incrementality Test Plan
Does Meta retargeting create extra sales? Build a holdout test, calculate incremental contribution and distinguish uncertain results from attributed ROAS.
4 min read
Paid Social
SaaS Meta Ad Creative That Qualifies Buyers: A Message-to-Product Testing Matrix
Build SaaS Meta ads around the buyer, workflow and product proof. A practical testing matrix measures qualified activation and pipeline beyond clicks.
4 min read
Paid Social
SaaS Meta Ads Look Profitable Until Month Two: Diagnose Acquisition Cohort Retention
Compare SaaS acquisition cohorts at day 60 using retained customers, net collections and contribution. Diagnose message, product and billing problems separately.
4 min read
Paid Social
Can One AI Operator Replace Your Marketing Agency?
Can one AI operator replace your Meta ads agency? Compare responsibilities, real account evidence and Timofei’s pricing: 5% of spend or $3,000/month minimum.
7 min read
Paid Social
AI SaaS Meta Ads: Set Acquisition Targets After Inference and Usage Costs
Set AI SaaS acquisition targets using contribution after inference, hosting, support and refunds. Compare light and heavy usage with a worked cohort example.
4 min read
Paid Social
BFCM Meta Ads Budget Planning: A Margin and Inventory Forecast Before You Scale
Build a BFCM Meta budget around contribution, sellable stock and cash. A worked three-scenario forecast shows when to scale, hold or restrict spend.
4 min read