Paid Social
Landing Page Outage: When Can You Restart Meta Ads?
A landing page outage needs a clear restart decision. Calculate exposed Meta spend, test the repaired buying path, and assign a controlled recovery review.
7 min read
Paid Social
Replacing Your Agency? Define What Done Means.
Replacing a paid-social agency? Define deliverables, acceptance evidence and scope changes for media buying, AI creative, landing pages and tracking.
6 min read
Paid Social
SaaS Failed Payments: Count Recovery Before Changing Meta Spend
Reconcile failed SaaS renewals, later collections and recovery costs. Use an original invoice ledger to judge cohort payback before changing your Meta budget.
6 min read
Paid Social
SaaS CAC: Separate New Customers from Seat Expansion
Separate new SaaS accounts from seat additions, upgrades and reactivations. Reconcile purchase records and calculate the media CAC behind your next Meta budget.
6 min read
Paid Social
Can I Keep My Google Ads Agency When I Hire a Meta Operator?
Keep your Google Ads agency while replacing paid-social management. Use a shared worksheet for offers, landing pages, budget authority and sales reporting.
7 min read
Paid Social
Meta Ads in a New Market: Calculate the CPA Before the Budget
Calculate a new market’s allowable Meta CPA with delivery, return losses, currency assumptions and setup costs. Includes a worked launch-budget example.
7 min read
Paid Social
SaaS Activation Events: Define the Count Before Scaling Meta
Define one qualified SaaS activation with a workspace contract, nine acceptance cases and a worked example before using the count to judge Meta spend.
8 min read
Paid Social
What Did Your Marketing Operator Actually Change This Week?
Review what your marketing operator changed, why it changed and what happens next. Copy a seven-field decision log with media, page and tracking examples.
7 min read
Paid Social
SaaS Annual Prepayments: How Much Can You Spend on Meta?
Use a twelve-month cash schedule to reserve SaaS delivery costs and refunds before spending annual subscription receipts on more Meta acquisition.
8 min read
Paid Social
Free Shipping Thresholds: What Can You Afford to Pay Meta?
Calculate how a lower free-shipping threshold changes basket contribution and allowable Meta CPA. Includes a worked example and Shopify checkout checks.
7 min read
Paid Social
Fractional CMO vs Growth Operator: Who Should Own the Work?
Do you need a fractional CMO or a hands-on growth operator? Compare decision ownership, execution scope and three hiring scenarios before replacing your agency.
6 min read
Paid Social
AI Ad Creative: Your Agency Owes You More Than Files
AI ad files are only the start. Use my brief-to-campaign workflow to connect creative production, claim checks, Meta launches and the next budget decision.
4 min read