Set AI SaaS acquisition targets using contribution after inference, hosting, support and refunds. Compare light and heavy usage with a worked cohort example.
Build a BFCM Meta budget around contribution, sellable stock and cash. A worked three-scenario forecast shows when to scale, hold or restrict spend.
Find where Meta traffic breaks between the ad and your Shopify product page. Check the advertised variant, offer, mobile buying path and measurement.
Compare Meta Instant Forms and website demo forms using qualified attended demos and customers. A worked example and test plan look beyond cheap leads.
Calculate the conversion lift a new-customer discount must earn. Compare contribution per visitor, media cost and later customer cohorts before scaling Meta ads.
Trace SaaS Meta leads through qualified meetings, opportunities, signed contracts and collections. Find the stage to fix with a clear funnel worksheet.
Check whether a higher Meta budget fits your cash balance, payout dates, inventory and warehouse capacity. A practical worksheet with a worked example.
Compare paid and free SaaS trials using customer CAC, collections, contribution and retention. A controlled offer test with a hypothetical cohort table.
Work out the Meta ads CPA a product bundle can support after discounts, shipping, fees and returns. Includes a single-item comparison and stress test.
Choose a SaaS Meta ads event using signal quality, conversion delay and paid-customer economics. My decision matrix and a worked funnel comparison.
Build a SaaS acquisition-cohort worksheet that separates Meta media CAC, contribution payback, annual prepayments and the cash required to scale.
Reconcile Meta and Shopify revenue by aligning definitions, dates, attribution and payment events, with a reproducible hypothetical order worksheet.