ECOMMERCE · PROFITABLE ACQUISITION
Scale the orders your business can afford to acquire.
A bigger ROAS number does not automatically mean a healthier business. Product margin, refunds, fulfillment, new-customer mix, and creative performance determine how much room you really have to scale.
Who this is for
For ecommerce and DTC brands already spending at least $15,000 a month on Meta. Best suited to teams with proven products that need a senior operator across media buying, creative supply, landing pages, and tracking.
Start with contribution, not a universal ROAS target
Work backward from the order: revenue after discounts, cost of goods, fulfillment, fees, refunds, and required profit. Separate first-order economics from repeat-purchase assumptions. Different products and bundles can support very different acquisition costs.
Keep creative testing connected to the offer
Map the buyer objections and buying occasions before generating variations. Test the promise, angle, and proof, then expand the concepts that earn spend. AI production helps supply the tests; the account data determines what deserves more budget.
Treat peaks and promotions as a separate planning problem
A promotion changes demand, margin, inventory pressure, and customer intent. Prepare the offer, landing page, measurement, and creative before the budget window opens. The BFCM case study documents a past result, not a forecast for your next promotion.
Work directly with the operator
Full-stack growth operation combines daily media buying, AI static creative, funnels, and tracking. Pricing is 5% of ad spend or a $3,000 monthly minimum, separate from media spend. A $1,000 account audit is available when your team needs a plan before committing to management.
See the work behind the offer.
See the BFCM case study and the underlying campaign evidence.Past results describe specific accounts and time periods. Your scope and targets are agreed from your own numbers.