Meta Ads in a New Market: Calculate the CPA Before the Budget
Calculate a new market’s allowable Meta CPA with delivery, return losses, currency assumptions and setup costs. Includes a worked launch-budget example.
Free Shipping Thresholds: What Can You Afford to Pay Meta?
Calculate how a lower free-shipping threshold changes basket contribution and allowable Meta CPA. Includes a worked example and Shopify checkout checks.
Landing Page A/B Tests: More Sales Can Mean Less Profit
Your landing page can win on conversion rate and lose on profit. Compare contribution per visitor with a worked A/B example before calling a winner.
Meta Ads ROAS After Refunds: Are You Still Profitable?
Strong Meta ROAS can hide weak profit. Use a worked order-cohort example to account for refunds, returned inventory and costs before raising your budget.
Jewelry Meta Ads: More Sales and Cheaper New Customers on the Same Budget
Inside my first two months managing a US jewelry brand: about $148K more total sales, Meta ROAS up 31.71% and new-customer CPA down 22.42%. Screenshots included.