[ THE SHORT VERSION ]
- PROBLEM
- Stuck at ~$15K/month. Every budget push made CPA jump, and nobody trusted the numbers.
- WHAT I DID
- Rebuilt the account structure, fixed the tracking, and plugged in my AI creative engine.
- RESULT
- $150K/month in 6 months — 10x the spend — with CPA $8 lower than where we started.
[ THE PROBLEM ]
AutoReel is an AI video SaaS. When I took over, the account was stuck at about $15K a month. Every time they pushed budget, CPA jumped — so they stopped pushing.
The account was sliced into too many small campaigns and audiences. Meta never got enough data in one place to learn.
And the tracking didn't match real revenue. Every scaling decision was a guess.
[ WHAT I DID ]
- 01Rebuilt the structure. Merged the small campaigns into a few strong ones and moved budget control to campaign level, so Meta finally got clean signal.
- 02Fixed the tracking. Server-side + CAPI. From that point on, the numbers on screen were numbers I could trust.
- 03Turned on creative volume. My AI engine shipped hundreds of fresh statics and video variations every week — the account was never starved for new ads.
- 04Scaled with cost caps. Winners got more budget the same day. Losers got cut within hours. The cap held CPA in place while spend climbed.
[ THE NUMBERS ]
Start · Dec 2025
Monthly spend
CPA
End · May 2026
Monthly spend
CPA
Main outcome
Monthly spend in 6 months
~$399K total · CPA down $8
[ WHAT THIS MEANS FOR YOU ]
Most accounts don't stall because of budget. They stall because of structure, weak tracking, and slow creative. Fix those three, and the account that "couldn't scale" suddenly can. That's exactly what I look for in your account on the call.
Want numbers like this on your account?
30 minutes, direct with me. You leave with a diagnosis either way.